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The Invasion of


Mightier Than The Sword

Pantiel_Portfolio View Detail

Content & Message Strategy

Project: Message Strategy & Web Site Content Client: Pantiel Luxury Travel Strategy: We were called to imaginatively communicate Pantiel’s unsurpassed capabilities to a target clientele that demands nothing but the best. We led with “The Art of Unlimited Possibility” and built the message out accordingly. …

Hearst_Portfolio View Detail

Brand Ad

Client: Hearst Ranch Winery Project: Full-Page Advertisement Strategy: For Hearst Ranch Winery, we developed the “ICONIC” message to set a strong visual tone, differentiate the brand and reinforce the authentic message of the Hearst family legacy. Sample Content: ICONIC…For more …

SLO_Portfolio View Detail

Branding & Media

The San Luis Obispo (SLO) Vintners Association tapped Mooncatcher to refresh its brand and rebuild its story. Along the way, we determined that the region’s unmatched coastal proximity was also its most unique and relevant selling point. Before, the word …

Pivo_Portfolio View Detail

Press Release

“With its new Pivo Hoppy Pils, Firestone Walker Brewing Company is aiming to kick the doors down and help liberate the pilsner style in America…”

Paso_Portfolio View Detail


“In few places do the past and present converge as vividly as they do in Paso Robles. Now, with the 125th anniversary of the city’s founding in 1889, the City of Paso Robles is set to celebrate the ties that bind …

HSMR_Portfolio View Detail

Web Design

“The historic Santa Margarita Ranch was established as part of Father Junipero Serra’s famed Mission Trail in the late 1700s, and has since occupied a unique place in the history of the Golden State. Today, as in centuries past, Santa …

Golfdotz_Portfolio View Detail

Media Exposure

ESPN says “Golfdotz are the best stocking stuffers on the list.” Golfdotz enlisted us to conduct a specific campaign to generate exposure for their new suite of innovative golf ball tattoos. Our resulting press release and targeted media outreach netted considerable coverage …

AP_Portfolio View Detail

Press Kit

“Our estate Margarita Vineyard stands alone as the southernmost vineyard in the Paso Robles region, tucked beneath the peaks of the Santa Lucia Mountains just 14 miles from the Pacific Ocean…The resulting wines express an unmistakable sense of place, with …

MA_Portfolio View Detail


“We offer a uniquely thrilling perspective on a true California landmark—the historic Santa Margarita Ranch in the Paso Robles wine country. “Here, you will embark on five distinct ziplines spanning more than 4,500 combined feet, starting with an epic 1,200-foot …

Granite_Portfolio View Detail

Corporate Magazine

“Napoleon, the Donner Party and Granite Construction’s Sacramento and Carson City branches all have something in common: They aimed to accomplish great feats before winter took hold. The similarities, however, end there. Thanks to stellar partnering efforts and a good …

BBQ_Portfolio View Detail


On behalf of the Santa Maria Valley Visitor & Convention Bureau, we conceived and continue to coordinate the Official Santa Maria Valley Barbecue Blog. The blog has been praised by Sunset Magazine as a “Best Web Find” along with other …

VinaRobles_Portfolio View Detail

Web / Branding

“We craft wines that represent a stylistic bridge between the Old and New worlds, capturing the finesse associated with European wines while celebrating the bold natural flavors of our estate vineyards in Paso Robles.” We developed foundational brand content for …

Sinor_Portfolio View Detail

Fact Sheet

“We put everything on the line to acquire Bassi Ranch Vineyard in early 2013. We had made wine from the property before. We knew what it was capable of, and our conviction led to action. From the vineyard’s crest, we can see …

MadCrush_Portfolio View Detail

Acclaimed Book

The first time Bill made wine, he was buck naked. Clothing wasn’t optional at the communal grape stompings on Mountain Drive above Santa Barbara. It was forbidden…So there he found himself, in a five-foot diameter vat, literally hanging out with …

Tecolote_Portfolio View Detail

Site Content

Project: Web Site Content Client: Tecolote Research, Inc. / Aerospace Systems Contractor Sample Content: “Since our founding in 1973, we have built a record of success on the principles of technical excellence, independence and integrity.”

Honing your message is not a luxury. It is a necessity.



And Content Is King

Our Calling

We work exclusively with those who have something meaningful to say, and who care deeply about how to say it best.

We excel in a wide range of content styles from the luxurious to the edgy, and we will put our words up against anyone’s. However, we are also more than just writers–we are marketing strategists who build your message around a purpose and a plan.

Our areas of specialty include wine, travel and hospitality, but our content is proven across many industries.

We are ultimately driven to craft messages that inspire, persuade and engage.

This is our calling, and our calling card.


Sean C. Weir

Content Creator


Malei Jessee Weir

Writer & Media Relations

Our Services

What we really can provide

Follow Us


Your Story Starts Now


We are always available to discuss possibilities. Gratis.

cw(at)mooncatcher.com / (805) 239-0020

Minted in Sonoma and Santa Cruz. Based in Paso Robles. Serving Earth. MJ12 out.